Vualla iPad App - shown above is the iterative ipad app design of the Vualla app, a tv guide with remote control and social interaction. I was responsible for the visual, user experience, and user interaction design. The app launched on January 2011.

Vualla iPad App Show Page with Custom Content - shown above is the iterative ipad app design of the Vualla app, a tv guide with remote control and social interaction. I was responsible for the visual, user experience, and user interaction design. The app launched on January 2011.

Vualla iPad app - shown above is the iterative ipad app design of the Vualla app, a tv guide with remote control and social interaction. I was responsible for the visual, user experience, and user interaction design. The app launched on January 2011.

Vualla iPad app - shown above is the iterative ipad app design of the Vualla app, a tv guide with remote control and social interaction. I was responsible for the visual, user experience, and user interaction design. The app launched on January 2011.

1UP Network - In 2006, I became the art director for Ziff Davis Gaming whose vision of expanding its web presence involved redesigning the flagship site, 1UP.com, a gaming news and community destination. We also ambitiously tackled building several network sites including Gamevideos, a video site with gaming content, and MyCheats, a user-generated gaming cheat site - all these by the E3 Conference in three months! We made the deadline, no one died but left many with scars. Three years later, we tacked on several more sites, I helped refine and update the tools and streamlined the design and branding.

Gamevideos - When Youtube began its rise to popularity, we launched Gamevideos, a place to view all gaming videos. Users can upload their own video or look through all categories to find, for example, trailers for upcoming games. The original site was all black. As part of the 1up Network, we decided to make a cohesive design in line with network look. Lacking resources, it took about two years to implement the design and functionality we scoped out.

Edmodo iPhone - This iPhone version of Edmodo was done on the fly based on the existing mobile site. I used existing icons to continue the brand but fit it into the shiny Apple design.

Hilton San Francisco - As a company, Hilton will not let their individual hotels create a site of their own. San Francisco Hilton got around the problem by creating a meetings and events information site. For the initial design, they wanted to get the look and feel of their ornate hotel lobby. Luckily mother Hilton asked they adhere to some new design standards. I designed, coded, animated, held hands, and even wrote content. In the end it was a lot of much work.

Fusion Project - I helped build a rich internet application for an online classroom with Fusion Project. Before it can launch, they acquired Edmodo where the guts of the application will eventually live. At our stopping point, we built enough pages that the interface began to gel and I was starting to form the language for the brand. A good site should be consistent in the use of its functionality (display info, navigation, edit user settings, etc) as much as its use of colors and shapes.

Blackberry Newsletter and Marketing - I was working with a former colleague to create online ads in various languages for the BlackBerry newsletter. No less than a month later, I started with Future Media who has gotten the contract to produce these newsletters. I helped pitch this redesign and other assets to upsell BlackBerry to other services Future can provide.

Edmodo Design Exploration - As of late March 2010 when I was with Edmodo, we were trying to fix some UI issues to take it to the next level. The design exploration, shown on the right, took some steps to eliminate some of these issues as well as upgrade to a more sophisticated graphics display. The strategy is not to scare off the 250 thousand existing users and continue the upgrade the UI as features are added. The left page is a design for a reporting feature. I illustrated the tasty pie chart.

Tutor Corps - Tutor Corps approached me with the site and logo design. The site design involved fine tuning all elements for search engine optimization. By the time I finished coding all the pages, the brilliant in-house staff already absorbed most of the online strategy I was preaching. They're a far cry from what their online presence use to be and that's a good thing. They often pass on any compliments and online client conversions from their site.

Huddle - Huddle is an online collaboration site based off the UK. They had a solid brand but needed some new pages and refinement on others. I designed, programmed and animated the What is Huddle page (left image). I pitched an idea for the animation to show how their product works and there was talk of putting it on the home page to replace an older graphics which I upgraded. The right image is a screenshot of their affiliate page I designed. They wanted the world image from their old homepage but the graphic was too short so I had to reproduce it painfully from scratch using Illustrator.

What They Play - This startup was ready to go and needed a logo, site design, and page layouts in a short time. My experience as the art director of the 1up Network helped in putting the design specs together: the standard game advertising ads will carve out the L shape area; the audience is very visual, so lots of images; the startup resources will be short, so keep the images and site maintenance to a minimum. I designed pages to keep all game images have the same dimension and can be scaled down in multiple layouts to minimize image production work. The content sections were also designed to adapt to various page layouts.

1up Content Management System - This content management system runs the underlayers of the 1up Network. Managers, editors, designers, video producers, and ad operators use this regularly. As the art director of this project, my role mostly consisted of sitting in a lot of planning meetings involving so many departments to work out the user interface. One of our talented designers came up with the look but it took a village to create this one.

Evaia Art - This gallery site was created in less than two weeks after work and weekends during a very busy time. The site design took shape based off the logo. I wanted to make the art as large as possible and minimize the text space, which I gave extra line spacing, and create sharp lines to provide a more contemporary structure to counter the ornate nature of the images and the logo. I used a jquery code to make the gallery display the images with a nice fade. Most of my clients have information site with white background, for obvious reasons, so I really wanted to create a full black site and it seemed ideal here.